If I may, we know that car crashes happen a lot more than airplane accidents but the main reason somebody would still prefer to drive instead of fly is the psychological impact.
In an airplane accident, it takes time for the plane to fall to the ground. The next three to five minutes will be sheer terror and helplessness, something no human wants to experience. PLUS for the most part you're royally fucked in an airplane accident. Something CAN hit water fast enough for the water to have the consistency of concrete due to surface tension, if only for an instant.
For the most part, car accidents are minor and severe ones are instantaneous or the feeling of helplessness last for a few seconds at most.
A deadly plane accident may be quick and relatively painless, but I'd rather have a few milliseconds of intense pain than five minutes of sheer, helpless terror.
You know, when a plane is going down, the worst place you can be is INSIDE of it.
The weight of the plane will reach a terminal velocity that is WAY more than what it would be if you were just free falling.
Anyhow, when a plane goes down, it really matters where it hits, and how it hits.
There's a lot of factors in play here,
As previously stated, not everyone had died from the crash, most had survived, but died due to hypothermia.