So I finally ballsed up enough to watch this.
Its simply called "appealing to your audience."
When their age base is around 11-14, this is what will happen. They are trying to get the kids who spend all of their time online to go "HEY I GET IT LOLZ DOGFORT". You know, something that they can relate to.
Even if thats not how it turned out, this was (most likely) the intention.